Group CEO — Raspberry Global Group
Lawyer. Successful Entrepreneur. A career built at the intersection of rigorous legal thinking and real-world commercial instinct, spanning continents and sectors.
Profile
Ashton brings over two decades of practical commercial and legal analysis to everything he does. A qualified lawyer, arbitrator, and seasoned entrepreneur with global interests spanning energy, construction, and technology, his career has taken him through some of the most demanding environments in international business.
After building and successfully exiting a renewable energy business alongside his co-founders, Ashton took on the challenge that defines his current chapter: unifying a diverse portfolio of global entities under the Raspberry Global banner — aligning skill sets, services, and cultures into a cohesive and powerful group.
His rare combination of legal rigour and human instinct means he can read a room, distil a dispute, and find the path through — whether at the negotiating table, in an arbitration chamber, or in the boardroom. He has a genuine gift for translating the most complex issues into plain, actionable language that everyone in the room can understand.
Over 20 years as a commercial lawyer, handling complex international matters across trade, commodities, trade finance, and construction.
An experienced arbitrator and adjudicator with a talent for resolving disputes before they escalate — and the skill to manage them expertly when they do.
Co-founded and led a renewable energy business through to a significant value sale — bringing first-hand understanding of what it takes to build and transact at scale.
Genuine empathy for people and an ability to simplify any issue into plain English, finding straightforward solutions to often complex challenges.
Areas of Expertise
Multi-disciplinary expertise — Ashton's knowledge does not sit neatly in one box, and that breadth is precisely his edge.
Decades of practising across jurisdictions and legal systems, advising on complex cross-border commercial structures and transactions.
An experienced arbitrator and adjudicator, equally effective in preventing disputes from escalating as in resolving those that do.
Extensive experience in international commercial trade, commodities, and trade finance across global markets.
Significant experience in construction and major project matters, from contract structuring to dispute resolution.
Co-founded a renewable energy business and navigated it through to a significant and successful exit — providing unique insight into the sector.
Currently unifying global entities, skill sets, and services as Group CEO of Raspberry Global — building brand, culture, and commercial momentum.
Current Role
As Group CEO, Ashton leads Raspberry Global Group — an international organisation bringing together diverse entities, services, and expertise under a single, cohesive brand. His mandate is both structural and cultural: aligning a global portfolio with a clarity of purpose and a unified commercial identity.
Visit Raspberry Global →Beyond Business
Alongside his commercial and legal work, Ashton contributes guest journalism to motoring and restaurant publications, having appeared across multiple titles. It is a pursuit that reflects the same quality he brings to everything: a discerning eye, an authentic voice, and an ability to engage an audience.
That breadth — the ability to operate at the highest commercial level while remaining genuinely curious about the world — is central to who Ashton is, and to the value he brings to every engagement.
"He has a genuine gift for translating the most complex of issues into plain, actionable language that everyone in the room can understand."
Get in Touch
Whether you have a commercial matter, a dispute requiring resolution, or you simply want to explore how Ashton or Raspberry Global Group can assist — use the form to make first contact.